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Abdelhak benkerroum at the national convention of made in china dot com.JPG

Meet your trainer

Abdel has trained hundreds of thousands of professionals as a China business trainer and consultant, empowering global firms to succeed in China’s dynamic market.

 

With 20+ years of experience and holding a Master’s in Corporate Strategy from Marseille Business School (KEDGE) and a Master’s in International Business from Texas A&M University, he has trained executives at Alibaba, Shanghai Automobile, and Made-in-China.com, delivering actionable market entry strategies and cultural fluency in China.

 

A top-ranked visiting professor at emlyon, SKEMA, and East China Normal University, he equips corporates, universities, and startups with practical tools for China business success.

Author of We Have a Deal (China Customs Administration), his frameworks help businesses grow across borders, or across the street.

 

China-based since 2013, Abdel’s global career spanning Texas, Paris, Dubai, Casablanca, and Ankara brings unique cross-cultural insights to China business training. His multinational experience enables him to bridge Western, Middle Eastern, and Asian business practices for executives, MBA students, and entrepreneurs.

Unlock your China potential with Abdel’s expertise. Contact him now to request the complete outline for the “China Toolbox: Unlocking Business Success Executive Workshop”!

  • LinkedIn
Guest lecturing
  • emlyon business school – (Shanghai)

  • SKEMA Business School – (Suzhou)

  • East China Normal University – (Shanghai)

  • Shanghai Jiaotong University – (Shanghai)

  • Asia Europe Business School – (Shanghai)

International speaking
  • Belt and Road Institute – (Belgrade, Serbia)

  • Tiantai Youth League – (Zhejiang, China)

  • African Digital Summit – (Casablanca)

  • International Sales Conference - (Casablanca)

  • CaoHeJing High-Tech Park – (Shanghai)

  • Global Chamber USA – (Arizona, USA)

Publications
  • Author of We Have a Deal (Vol. 1 & 2) 

  • Regular contributor to:

Made In China Magazine

World Market Magazine

Ningbo Focus 

China Ningbo Focus Business Magazine cover with Abdelhak Benkerroum
Abdel Benkerroum at Alibaba HQ in Hangzhou China_edited.png

Shanghai, Xuhui District, Xinle Rd, 17

 

© 2024 by sino contractors 

 

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