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Abdelhak benkerroum at the national convention of made in china dot com.JPG

Meet your trainer

Abdel has trained hundreds of thousands of professionals as a China business trainer and consultant, empowering global firms to succeed in China’s dynamic market.

 

With 20+ years of experience and holding a Master’s in Corporate Strategy from Marseille Business School (KEDGE) and a Master’s in International Business from Texas A&M University, he has trained executives at Alibaba, Shanghai Automobile, and Made-in-China.com, delivering actionable market entry strategies and cultural fluency in China.

 

A top-ranked visiting professor at emlyon, SKEMA, and East China Normal University, he equips corporates, universities, and startups with practical tools for China business success.

Author of We Have a Deal (China Customs Administration), his frameworks help businesses grow across borders, or across the street.

 

China-based since 2013, Abdel’s global career spanning Texas, Paris, Dubai, Casablanca, and Ankara brings unique cross-cultural insights to China business training. His multinational experience enables him to bridge Western, Middle Eastern, and Asian business practices for executives, MBA students, and entrepreneurs.

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Unlock your China potential with Abdel’s expertise. Contact him now to request the complete outline for the “China Toolbox: Unlocking Business Success Executive Workshop”!

  • LinkedIn
Guest lecturing
  • emlyon business school – (Shanghai)

  • SKEMA Business School – (Suzhou)

  • East China Normal University – (Shanghai)

  • Shanghai Jiaotong University – (Shanghai)

  • Asia Europe Business School – (Shanghai)

International speaking
  • Belt and Road Institute – (Belgrade, Serbia)

  • Tiantai Youth League – (Zhejiang, China)

  • African Digital Summit – (Casablanca)

  • International Sales Conference - (Casablanca)

  • CaoHeJing High-Tech Park – (Shanghai)

  • Global Chamber USA – (Arizona, USA)

Publications
  • Author of We Have a Deal (Vol. 1 & 2) 

  • Regular contributor to:

Made In China Magazine

World Market Magazine

Ningbo Focus 

China Ningbo Focus Business Magazine cover with Abdelhak Benkerroum
Abdel Benkerroum at Alibaba HQ in Hangzhou China_edited.png

Shanghai, Xuhui District, Xinle Rd, 17

 

© 2024 by sino contractors 

 

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